World of Wheels spectators are avid fans; over 75% of those attending have been to earlier events. Approximately 45% have visited World of Wheels events four or more times. Audience satisfaction with these events is attested to by the incredibly high (97.3%) rate of recommending attendance to others. They use the event to learn the latest ideas in performance customization.

Participation in the events elevates the involvement of your company to top-of-mind awareness among key consumers. As with any consumer brand, brand awareness often equals product superiority.

Participating in the series of events provides an opportunity to capitalize on the marketing and sales potential of each show. Your effort would be targeted toward the following two consumer groups: Show participants and Show spectators.

Both of these audiences share similar demographic make-up. Our research shows that 72.9% of our audience tries to support companies that sponsor World of Wheels events.

This mindset provides an excellent opportunity to provide spectators and exhibitors with a special promotion that includes a call to action.


Participation in the events creates a solid platform to launch an aggressive sampling effort among the key target audiences. Together, we can create an activation plan that reaches each audience at all levels including, awareness building, on-site relationship building, and post-event sales.


Exhibit Space – Show Sponsorship – Award Sponsorship – Student Day – Sampling – Sales – Signage – Product Giveaway – Recruit Employees – Sell Products and Service – Entertain Customers & Employees


All booth arrangements shall conform in all respects to the dimensions and height requirements as specified by the producer. Booth height shall not exceed 10’ from the floor without prior written permission from show management; booth size cannot exceed the space contracted. Exhibits shall be arranged so as not to obstruct the general view or access to surrounding displays, aisles, or public space within the exhibit facilities. If you require end of the aisle space, there is an additional charge and must be contracted in advance.

Your rental space is for the space only. . You will be responsible for electric, tables, chairs, lights, drapes, stanchions, or any other equipment you might require for your booth. All booths must be completely finished on the back. If an exhibit requires draping on the rear, you will be billed for the additional materials. Pop-up Tents or other non-fire retardant materials covering exhibit top are not permitted – no exceptions.

In some instances, union contracts mandate that they have the sole responsibility for installation and removal of your display. All labor for the installation and removal of exhibitor’s display is the responsibility of the exhibitor; however, exhibitor understands that they may not be able to perform the work. Exhibitor is responsible for payment of contracted union labor according to the terms and regulations set down by the local union having jurisdiction.

No sale of merchandise, i.e. pictures, T-shirts, programs, calendars, comic books, patches, emblems, etc., concerning feature attractions, celebrities or related movies, television shows and associates is permitted. A comprehensive list of items sold must be submitted at least (2) two weeks prior to move-in date. The management reserves the right to determine all materials sold. Exhibitors must honor all building concession rights; the building management has the final say and the show management and exhibitor must accept their decision. Selling weapons of any kind (i.e. guns, knives, tasers, etc.) is strictly prohibited.

No demonstrations or solicitations shall be permitted outside of the exhibitor’s assigned space. Distribution of any printed matter, samples, or other articles shall be restricted to within the confines of the exhibitor’s booth. Exhibitors shall not have or operate any display that is the source of objectionable merchandise or acting or interferes with surrounding displays, including signs, lights, the volume of noise, and costuming of exhibit personnel. The producer or appointed representative has the final authority. Only those products listed on the contract will be eligible for sales or samples.

Nothing shall be tacked, nailed, screwed or otherwise attached to drapes, columns, walls, floors or other parts of building or furniture.

Show management provides 24 hour guard service for surveillance of the premises; however, the exhibitor is responsible for their own products. It is highly recommended that product, not secured, be removed when the display is not occupied.

All booths must be at the show venues during the scheduled move-in times; however, this time will vary from show to show and it is the responsibility of the vendor to verify the time for each event. Space will not be held past scheduled move-in times unless prior arrangements are made with show management. Move-in is not allowed on Friday.

Move-out will begin after trophy presentation has been completed on Sunday night. No one will be allowed to tear down or leave the building until that time unless permission is obtained from the producer. All exhibitors must be cleared from the building facilities Sunday night, unless permission to stay has been obtained from building management and given to show management.

Exhibitors will be allowed into the building one hour prior to opening each day. Always check with the show manager/chairman to be sure of schedule opening time each day. The hours differ from show to show.

Please keep your booth area neat. Rubbish should be swept into the aisle before leaving each night.

Sub-contracting of space is absolutely prohibited.

If you wish a car(s) in your exhibit space to be in competition, a separate application must be submitted to the show chairman.

No animals of any kind are permitted without written approval from show producer at least two (2) weeks prior to move-in date.

Exhibitor assumes all responsibility for compliance with all pertinent ordinances, regulations and codes of duly authorized local, state and federal governing bodies concerning fire/safety/health, together with the rules and regulations of the operators and/or owners of the property wherein the shows are held.

Neither Championship Auto Shows, Inc., its divisions, partners, affiliates, their officers, agents, employees, their families, and other representatives shall be held liable for, and the same are hereby released from accountability for any damages, loss, harm or injury to the person(s) or property of the applicant or any of the officers, agents, employees, their families, and other representatives, resulting from theft, fire, water, accident, or any other cause.

Any cancellation must be given two weeks prior to the opening day of the show. Phone calls will be accepted with a follow-up letter forthcoming from the exhibitor. If any event is canceled less than two weeks from the opening day, deposits are forfeited. In the event that exhibitor fails to make a show and does not notify the show management, exhibitor will be canceled from the balance of the season.